Why do companies send out direct mail? It could be to generate sales, announce a grand opening, drive traffic to their website, or even wish their clients a happy birthday. No matter the reason, the whole idea of sending a piece of mail is to be read by the end user and then prompt them to take some action (respond to an offer, place an online order or visit a retail store). Besides having a targeted list, compelling offer or copy and creative artwork, how about considering the materials along with specialty finishes and embellishments? Let's take a closer look at some recent direct mail pieces that checked off some of these boxes.

Examples of direct mail pieces