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In analytics, a bounce rate is defined as a single-page session on a website, where the session triggers only one request to the analytics server. This single request happens when a user opens a single page and exists without triggering any other request. In analytics, a bounce rate is defined as a single-page session on a website, where the session triggers only one request to the analytics server. This single request happens when a user opens a single page and exists without triggering any other request.