The correct tactics to implement for marketing your Security Token Offering service successfully. From IPO's (Initial Public Offerings), the bandwagon shifted to ICO's (Initial Coin Offerings). However, some illicit ICO's defrauded investors and harmed the credibility of the industry. They also lacked transparency and accountability. Now STO's (Security Token Offerings) have taken over the market strongly. STO's are used mostly by startups, small and medium enterprises, public companies, and large multinational corporations.