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Difference between Registered and Unregistered Trademarks Trademark is the most vital assets of a company where it makes your brand as an official identity first and helps to build brand awareness of product or service. A registered trademark creates reputation for brand while customers purchase your products/ services by trusting on your brand. And it has the rights to claim against the piracy for your business protection. More details from here: http://www.businesswindo.com/info-cafe/difference-between-registered-and-unregistered-trademarks