As the digital transformation ecommerce industry collects more of our data, i.e., our biometrics for face-pay, our home addresses, and our style preferences, the surface area for hackers increases. This has made Cybersecurity a core pillar of the transformation process. Brands are now investing billions into zero-trust security protocols and encrypted data storage. In this new era, trust is the most expensive currency. A single data breach can erase years of brand loyalty in an afternoon. Successful digital transformation in e-commerce means building a fortress around the customer’s data so they feel safe enough to keep their digital wallet open.



