Following its new brand identity and transformation, e& (formerly Etisalat Group) has expanded its partnership with Microsoft, said a company release.

The collaboration will see the two companies accelerate value creation, push the boundaries of innovation and offer more customer benefits.

Under the agreement, the companies will focus on longterm strategic partnership, e&'s journey to go beyond the realms of traditional telecommunications to transform the lives of its customers and advance the digitalisation journey of enterprises, the statement said.