Here is the winning formula for your ecommerce businesses this festival season! Now, it's time to take action. Implement these strategies and adapt them to your business's unique requirements.
The trend continues to gain momentum, with global ecommerce sales projected to reach a colossal USD 6.3 trillion in 2023. Notably, festivals play a substantial role in driving this upward trajectory. Take, for instance, China's Singles' Day, which in 2022 recorded a historic USD 139 billion in online shopping activity, marking an 8.5% growth from the previous year. Clearly, festivals have evolved into substantial drivers of ecommerce revenues, constituting a cornerstone of the industry's annual performance.