It's necessary for demand generation services team to understand the full potential of blogging, it can establish you as an industry leader. Times have changed, the customers want a professional organization that acts as a problem solver, nobody is interested anymore in dealing with greedy salespersons just aspiring to sell their products. You can strategically use your blogs to discuss the common problems and challenges faced by most customers.It's easy to build credibility by talking about possible solutions and providing expert opinion.