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Location, location, location. That is the basic mantra when one wants to start a Retail Store Business in any city or town in the country. The location can make or mar your business, and a number of factors need to be considered while deciding where to set up your store, which includes visibility, traffic movement and affordability of the space you are going to rent out. Depending on the kind of retail store business you are setting up, you should look at the demographic of the population around your establishment. People should be able to afford the goods that you are selling. If the products are high-priced, you should do enough research to find out if high-earning members of society are situated close to your shop. Or if you are setting up a convenience store that sells goods like groceries, vegetables, milk and milk products, then it is better if it is in a residential area, where there is enough movement of people and is at a shorter distance from a cluster of houses.