Photos are your chance to showcase your products and tell your brand's story. And it's safe to say product photos are key for most shoppers browsing online. As many as 95% of Gen Z and 88% of millennials rely on visuals when they shop online. Gen X and Baby Boomers aren't far behind, with 85% and 77%, respectively

So, what better way to capture shoppers' attention than using color strategically to evoke the right mood and emotions? Color can take an otherwise ordinary product and make it pop off the page. Not only that, you can create a cohesive brand your shoppers will become familiar with.