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Plant Based Protein Beverages Market | Industry Report, 2030 The trend of fitness and health is gaining momentum with the augmented prevalence of lifestyle diseases and obesity and people are focusing on the betterment of quality of life and health through implementation of healthy dietary habits. The global plant based protein beverages market is likely to observe growth due to the increased prevalence veganism and a rise in the awareness of consumers regarding the significance of protein in diets of weight loss.