The role of an influencer marketing agency starts with understanding the brand requirement for an influencer marketing campaign. Based on the brand's product and objective, the influencer marketing agency first selects the right platform or mix of platforms.

These platforms can be any of the social media platforms like Instagram, Facebook, YouTube, Tik Tok, and others. Once the platforms have been selected, the influencer marketing agency working with the brands selects the right set of influencers.