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Source: https://www.builderfly.com/how-does-social-shopping-work-a-complete-expert-guide
Social Shopping can be termed as the junction between Social Media and Ecommerce. With social media platforms maturing significantly, it has become one of the prime steps in a customers' online shopping journey. For ecommerce retailers, social media has become a powerful tool to build brand awareness, connect and interact with customers, and nourish their relationship with the customers.
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