We all know that you are doing it for marketing; still, you can't stick just to the idea of selling. Be compassionate with your audience, and share your message like you are talking to them. The manner in which you will communicate with your audience makes a lot of sense to your conversion rate. The personal touch is not only about calling your audience by their name, but it's about sharing and talking about what they actually want to know and read. Dive deeper into your Analytics reports to understand and personalize your campaigns in a lot better way.