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Hair Conditioner Market - Global Industry Analysis, Share by 2031 Hair conditioner is a hair care product used to improve the feel and appearance of hair. One of the main features of hair conditioner is to reduce friction between strands of hair that allow smoother brushing or combing. Some of the other benefits include hair repair, strengthening, and a reduction in split ends. Hair conditioners are available in a broad range of forms which include viscous liquids, creams, gels, thinner lotions, and sprays. Hair conditioner is usually used after hair wash and is applied into the hair, and may either be washed out a short time later, or left in.