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Whether your dental practice is growing or shrinking, the trust and credibility you build with potential clients is an ever-present concern. Reputation management strategies like reviews, listings, and surveys help to cultivate a positive reputation. Reviews from Google, Yelp, and health-specific websites such as Healthgrades play a critical role in your online image. This article focuses on proactively encouraging positive reviews, monitoring them for problems, and responding to negative feedback in a way that builds trust.