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Source: https://www.influencive.com/brand-intimacy-study-underscores-todays-nuances-in-customer-brand-relationships/

Category: Business

Tags: Business

Back in the 1950s, it took some forward-thinking consumer goods companies like Procter & Gamble and General Foods to seize on brand and develop a discipline called “brand management” as a way to differentiate their products from the competitors. Quality products were one thing, but what about the other characteristics that led consumers to choose one laundry soap, cheese product, or cereal over another?

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