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15 Best Practices for Successful Native App Development When we talk about Native App Development, it refers to a set of mobile applications that are developed by the native API’s of the device. This includes the iOS and Android platforms. With the rise of hybrid applications, Native apps have begun to disappear from popularity. But for some, apps are still the best way to go for a product or a brand. However, with the increasing adoption of mobile browsers, and the shift of users to smartphones from dedicated apps, Native applications are still the way to go. This isn’t the only advantage of native apps.