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In Demand Customer Need – Customization & Personalization of Mattresses - Indian Sleep Products Federation | Indian Mattress industry One of the key trends shaping the modern mattress industry in India is the shift towards innovative and customized mattresses and sleep products. As people look for sleeping solutions that cater to their specific needs and preferences, there is a growing demand for customised sleep solutions. Mattresses can be customised in terms of size, firmness, comfort, material and ergonomic support. According to a recent Technopak Analysis report, “Indian modern mattress market is witnessing increased demand for innovative products across price segments, as there has been a shift in consumer mindset towards products which provide more comfort and have good functionalities. Additionally, there has been an increase in demand for customized mattresses confirming body shapes and preferences as consumers are willing to spend more to have a better and more comfortable sleeping experience. Owing to such a shift in demand, modern mattress manufacturers are coming up with new products, having superior functionalities and are adding innovation to their offerings.”
