Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility on search engine results pages (SERPs), with the goal of increasing organic (non-paid) traffic. Effective SEO involves a combination of technical, on-page, and off-page strategies that help search engines understand, index, and rank a website higher for relevant search queries. Here’s a breakdown of the main components of SEO: 1. Keyword Research Identifying Keywords: Understanding the words and phrases potential customers use to search for information, products, or services. Search Intent: Analyzing the intent behind searches to match content with what users are looking for, whether it’s informational, navigational, transactional, or commercial. Competitor Analysis: Examining which keywords competitors are ranking for to identify gaps and opportunities.



