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A Guide of Venture Capital for the Lay person, Apply Online , The backing of new, fast-growing firms is known as venture capital or startup money. This does not imply that you will be able to obtain venture funding for your closet manufacturing franchise. With each investment, venture capitalists are hoping for a return of at least 100% per year, with most investments totalling $1 million or more. This means that a typical small firm intending to open a second location or purchase equipment will not be suitable for VC funding. That's great, because VCs demand a lot of equity, so you're better off avoiding them unless your company generates hundreds of millions of dollars in revenue. Although specialist VCs exist, most VCs will invest in technology (including software, web enterprises, and traditional technology) and medical device/biotechnology ventures. This is where the firm, as well as the market it serves, is seeing rapid expansion.