Category: Business

Types of Keywords by Length – One Must Know A successful search strategy is based on focusing on accurate types of keywords. Keywords are the most significant elements that decide the positioning a page. They are the foremost step to an effective Search Engine Optimization (SEO). When a successful SEO has been executed, your business is prepared to generate organic traffic. There are three types of keywords specified by their length: • Short-tail keywords • Mid-tail keywords • Long-tail keywords Now, let take a look at the types of keywords: 1. Long-Tail Keywords: Long-tail keywords are one of the most specific and targeted keyword types when compared to short or mid-tail ones. These keywords typically have low search traffic and are low competitive keyword, which makes them easier to rank for as they are more specific and the visitor that finds your website through long-tail keywords are more likely to buy your service or product. Example: best jogging shoes for bad knees 2. Short-Tail Keywords: Short-tail keywords consist of one or two words, which makes them less specific search terms. The good part about short tail keyword is that they bring a lot of traffic to your website but the bad part is that the competition is very high and also the cost of using short-tail keywords is a lot more. Example: jogging shoes 3. Mid-Tail Keywords: Mid-Tail Keywords are something between long term and short term keyword. They are more specific than short tail keywords, which makes them less competitive then short tail keywords and also they have more search volume than long-tail keywords. Example: best jogging shoes To read more such blogs on digital marketing visit our website Webi7. We are Digital marketing Agencies in Bangalore. We post blogs on trending digital marketing topics. Do visit our website to read more informative blogs. Also, we offer SEO services in Bangalore. Contact us to know more about our Digital Marketing Company and our services. Thank You