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Branding Tips to Get the RIGHT Customers | Branding in Melbourne Think of the Nike swoosh, the Golden Arches of McDonalds or Intel’s signature “bong” sound. They’re iconic! But what makes them really stand out is their ability to create strong brand associations in their customers’ minds. These are all multinational corporations, so what if you’re a small to medium business? Is branding still important? The answer is a resounding YES! Branding is still extremely crucial to your business!



