How to Increase Click-Through Rate for Your Email Campaigns - LogiChannel One of the easiest and most reliable ways to communicate with your current and prospective customers is via email. Regardless of industry, you can catch the reader’s attention by sending targeted email campaigns. In recent surveys, it was found that more than 70% of consumers prefer to communicate through this channel with companies and brands. Therefore, it is essential to create effective actions to increase your email marketing CTR (click-through rate). Although there are many metrics that can determine email campaigns performance as shown below, but Click-Through-Rate is one of the priority metrics, one should focus on!



