Consumer packaged goods companies face significant challenges when it comes to the implementation of trade promotion...

Harry Jakeson

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Source: https://www.wipro.com/consumer-packaged-goods/making-tpx-implementations-successful/?utm_source=yoomark&utm_medium=offpg-SocBkmg&utm_campaign=7010K000001jA5n

Category: Technology

Tags: Latest Thinking, Consumer Packaged Goods

Consumer packaged goods companies face significant challenges when it comes to the implementation of trade promotion management, optimization, and pricing modeling solutions. These range from scope creep, functional complexities, low adherence to best practice, to-be process design issues, and inadequate user adoption and confidence.

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